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Program

Day -1 // 15 July, Sunday. NETWORKING
Time

Event

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07.15 – 07.40

Arrival of participants

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08.00 – 08.50

BREAKFAST

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09.00 – 13.00

Arrival of participants

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13.00 – 13.50

LUNCH

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14.00 – 17.20

Teambuilding

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17.30 – 18.00

Meeting with the Organizing Committee of the Campus

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18.00 – 20.30

FIFA World Cup 2018 Final

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20.40 – 21.40

DINNER

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21.50 – 22.50

Project work

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23.00 – 00.00

Teambuilding + Disco

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Day 0 // 16 July, Monday. EVENT
Time

Event

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07.15 – 07.40

Morning Exercises "The Coca-Cola Company"

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08.00 – 08.50

BREAKFAST

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09.00 – 10.20

Project work

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10.30 – 12.00

Culture and Art Tools to Create Social Capital

Josep Bertran

Professor, RANEPA; Professor, University Pompeu Fabra

Venue: Hall "The Louvre"

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10.30 – 12.00

Restaurant Business in Russia: Industry Development and Prospects

Igor Bukharov

President, the Federation of Restaurateurs and Hoteliers of Russia


Vladimir Bakanov

Vice-President, the Federation of Restaurateurs and Hoteliers of Russia

Venue: Hall "The Hermitage" Simultaneous translation

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12.00 – 12.40

LUNCH

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14.30 – 15.30

Opening Ceremony

«Innopolis», Technopark named after A.S. Popov.

Simultaneous translation

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15.30 – 17.00

Innopolis city-tour

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17.30 – 19.00

Education and Culturу

Vladimir Mau

Rector, RANEPA

Venue: Hall "The Hermitage"

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19.00 – 19.50

DINNER

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20.00 – 21.50

Project work + Preparation for Cultural Program

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22.00 – 00.00

"Team Presentation" Cultural Program

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Day 1 // 17 July, Tuesday. ENTERTAINMENT Disney
Time

Event

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07.15 – 07.40

Morning Exercises "The Coca-Cola Company"

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08.00 – 08.50

BREAKFAST

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09.10 - 10.40

Managing Artistic Brands in the Digital Era

Giuseppe Gullo

CEO, Nouvelle Bague Jewels

Venue: Hall "The Louvre"

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09.10 - 10.40

Ball and Business are two Incompatible Things

Alexander Smagin

General Director, the “Vienna Ball Moscow”

Venue: Hall "The Hermitage" Simultaneous translation

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09.10 - 10.40

Pardon My English, Please: Why Culture Matters to Organizations

Pat Dickson

Professor and Associate Dean, Undergraduate Program The School of Business Wake Forest University

Venue: Hall "The Prado"

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11.00 – 12.30

Presentation of the Walt Disney Company in Russia and the CIS

Marina Zhigalova-Ozkan

Managing Director, Disney Russia and CIS

Venue: Hall "The Hermitage"

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12.30 – 12.40

BREAK

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12.45 – 13.50

Disney, MARVEL and Star Wars Brands

Igor Makarov

Chief Marketing Officer, Disney Russia and CIS

Case study: "Could it be Disney?"

Venue: Hall "The Hermitage"

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14.00 – 14.50

LUNCH

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15.00 – 15.50

Filmmaking: Great Characters and Their Stories

Vladimir Vereshchagin

Vice President, TV & Local Production, Disney Russia and CIS

Venue: Hall "The Hermitage"

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16.00 – 17.50

Movie "The Last Warrior"

Venue: Hall "The Hermitage"

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17.50 – 18.00

BREAK

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18.00 – 19.50

Case study: "Create your story"

Venue: Hall "The Hermitage"

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20.00 – 20.50

DINNER

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21.00 – 22.00

Project work

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22.00 – 00.00

Quiz Night

Venue: Hall "The Hermitage"

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Day 2 // 18 July, Wednesday. ENTERTAINMENT Disney
Time

Event

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07.15 – 07.40

Morning Exercises Coca-Cola

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08.00 – 09.00

BREAKFAST

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09.10 – 10.40

Acting Techniques in Business Communications. What Can I Learn from Movie Stars to Be a Star in My Business?

Alexander Kuznetsov

Theater and Cinema Actor

Venue: Hall "The Prado"

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09.10 – 10.40

Design, Augment and Go Virtual: How AR&VR technologies will shape the future of entertainment

Valeria Kholodkova

Marketing Director, EligoVision LLC

Venue: Hall "The Metropolitan"

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09.10 – 10.40

Tsaritsyno Museum-Reserve: Urban Challenges. Contexts, Aims, Strategy

Elizavetta Fokina

General Director, State historical-architectural, art and landscape museum park-reserve "Tsaritsyno"

Venue: Hall "The Hermitage" Simultaneous translation

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11.00 – 12.20

Films Marketing & Moviegoers

Elena Brodskaya

Vice President, Theatrical Marketing, Disney Russia and CIS

Case study: "Audience Mood Boards"

Venue: Hall "The Hermitage"

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12.20 – 12.30

BREAK

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12.30 – 13.50

Marketing Campaign of The Last Warrior Movie & Other Best Practices

Elena Brodskaya

Vice President, Theatrical Marketing, Disney Russia and CIS

Case study: "Audience Segmentation and Targeting for Upcoming Releases"

Venue: Hall "The Hermitage"

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14.00 – 14.50

LUNCH

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15.00 – 16.00

Story Monetization Beyond the Screen

Sergey Pichugin

Director, Licensing & Retail, Disney Russia and CIS

Venue: Hall "The Hermitage"

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16.00 – 18.50

Creative and Licensing Product Development

Andrey Polosukhin

Creative Director, Disney Russia and CIS

Case study: "Product Concept"

Venue: Hall "The Hermitage" Simultaneous translation

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19.00 – 19.50

Chaikovsky Museum Territory Development

Artem Silkin

Director, reserve-museum "Sviyazhsk Island"


Kirill Sivolapov

Acting Chairr, Institute of Industry Management, RANEPA

Venue: Hall "The Hermitage"

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20.00 – 20.50

DINNER

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21.00 – 22.00

Project work

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22.00 – 00.00

Dance Show 7.0

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Day 3 // 19 July, Thursday. CULTURAL HERITAGE AND TOURISM
Время

Event

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07.15 – 07.40

Morning Exercises "The Coca-Cola Company"

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08.00 – 08.50

BREAKFAST

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09.00 – 13.20

Sviyazhsk City Tour

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13.30 – 14.20

LUNCH

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14.30 – 16.00

Presentation of the city of Bolgar

Venue: Hall "The Metropolitan"

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14.30 – 16.00

Contemporary Publishing as a Cultural Entertainment

Irina Prokhorova

Chief Editor, "New Literary Observer" Publishing House and Magazine

Venue: Hall "The Hermitage"

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16.10 –19.50

"Chaikovsky Museum Territory Development" case-study

Kirill Sivolapov

Acting Chair, Institute of Industry Management, RANEPA


Natalya Safronova

Deputy Dean, Department of Marketing, Advertising and Service, Institute of Industry Management, RANEPA

Venue: Hall "The Hermitage" + Team places

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20.00 – 20.50

DINNER

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21.00 – 22.00

Defence of the projects on "Chaikovsky Museum Territory Development"

Venue: Hall "The Hermitage"

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22.00 – 00.00

Kaleidoscope of Cultures

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Day 4 // 20 July, Friday. ANIMATION Soyuzmultfilm
Time

Event

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07.15 – 07.40

Morning Exercises "The Coca-Cola Company"

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08.00 – 08.50

BREAKFAST

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09.00 – 10.20

Project work

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10.30 – 11.00

Introductory speech. Introduction to animation

Alexey Pokrovskiy

Head, the Child Center "SoyuzMultClub"

Venue: Hall "The Hermitage" Simultaneous translation

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11.00 – 13.00

Practical Part I

Daria Shishova
Salavat Konurbaev

Animation Coaches, the Child Center "SoyuzMultClub"

Venue: Hall "The Hermitage"

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13.00 – 13.50

LUNCH

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14.00 – 15.30

The Presentation of the Characters

Venue: Hall "The Hermitage"

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15.30 –16.00

Animated Characters - the Engine of Marketing

Julia Tikhomirova

Marketing Director, Film Studio "Soyuzmultfilm"

Venue: Hall "The Hermitage"

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16.00 – 16.30

How to Make a Commercially Successful Cartoon

Julia Titova

Commercial Director, Film Studio "Soyuzmultfilm"

Venue: Hall "The Hermitage"

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16.30 – 20.00

Practical task + final presentations

Venue: Hall "The Hermitage"

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20.00 – 20.50

DINNER

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21.00 – 22.00

Project work

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22.00 – 00.00

Postscoring of movies

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Day 5 // 21 July, Saturday. MUSEUMS AND ART
Time

Event

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07.15 – 07.40

Morning Exercises "The Coca-Cola Company"

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08.00 – 08.50

BREAKFAST

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09.00 – 13.50

Kazan City Tour

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14.00 – 14.50

LUNCH

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15.00 – 16.30

Dancing – Esperanto in Movement

Stanislav Popov

Honorary Vice-President, World Dance Council; Academician, International Academy of Creative Endeavors; Founder, President, Russian Dance Union

Venue: Hall "The Hermitage"

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15.00 – 16.30

How to create an attractive cultural space (lecture & practice)

Vadim Kokorev

Owner, CEO, Сompany group "Never Sleep"


Daria Galueva

Project lead, Center for Research and Development of Youth Toursim, project "Your Route is Russia"

Venue: Hall "The Prado"

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16.30 – 16.40

BREAK

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16.40 – 18.10

Is It Difficult to Start a Museum

Elena Tsvetkova

Director of Development, Museum "Grand Maket Russia"

Venue: Hall "The Hermitage"

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18.20 – 19.50

The Business of Museums

Bjorn Stenvers

Executive Director, ICOM Endowment Fund

Venue: Hall "The Metropolitan"

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18.20 – 19.50

Radio. Story of Creation

Egor Serov

Chief editor, "Kniga" Radio Station

Venue: Hall "The Hermitage" Simultaneous translation

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20.00 – 20.50

DINNER

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21.00 – 22.00

Project work

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22.00 – 00.00

Art Workshops

Helena Elange

Designer, Owner, Fashion House "Helena Elange"

"Pavlovsky Posad Shawl as the Actual Fashion Accessory. How to Use It for Stylish Image"

Venue: Hall "The Hermitage"

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Day 6 // 22 July, Sunday. SUSTAINABLE DEVELOPMENT
Time

Event

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07.15 – 07.40

Morning Exercises "The Coca-Cola Company"

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08.00 – 08.50

BREAKFAST

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09.00 – 10.30

Plenary Discussion "Impact of Business. Local Solutions of the Global Problems"

Experts:

Daria Goncharova, Chief Sustainability Officer, Polymetal

Vera Dadasheva, Co-founder, Singularity University Moscow Chapter

Elena Korotkova, Head of ESG,Investor Relations Department, JSC “Severstal Management”

Olga Luchina, Manager Sustainability & Volunteering, Philip Morris International

Inga Trofimova, Social Innovation Manager, Deloitte

Venue: Hall "The Hermitage"

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10.40 – 12.10

Practical task "Impact of Business. Local Solutions of the Global Problems"

Venue: Hall "The Hermitage"

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12.20 – 13.50

Projects presentation. Summary "Impact of Business. Local Solutions of the Global Problems"

Venue: Hall "The Hermitage"

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14.00 – 14.50

LUNCH

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15.00 – 16.30

Project work

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16.40 – 18.10

Daria Goncharova

Daria Goncharova

Chief Sustainability Officer, Polymetal

Venue: Hall "The Hermitage"

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18.20 –19.50

What Kind of World Will You Live in

Neil Osborn

Chairman, REDD

Venue: Hall "The Hermitage"

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18.20 –19.50

The Business Planning Template

Dragos Dorobat

Senior Lecturer, Faculty of Economic and Social Sciences, RANEPA

Venue: Hall "The Louvre"

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20.00 – 20.50

DINNER

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21.00 – 22.00

Project work

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22.00 – 00.00

Photo Quest

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Day 7 // 23 July, Monday. PUMP UP YOUR SKILLS
Time

Event

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07.15 – 07.40

Morning Exercises "The Coca-Cola Company"

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08.00 – 08.50

BREAKFAST

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09.00 – 10.30

Persuasion and Public Speaking: How to Present Effectively

Sam Potolicchio

Professor, RANEPA; Founder and President, Preparing Global Leaders Foundation

Venue: Hall "The Hermitage"

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10.40 – 12.10

Ten Ways to Fail as an Entrepreneur

Clyde Tuggle

Co-Founder, Pine Island Capital Partners; Former Senior Vice-President, Chief Public Affairs and Communications Officer, The Coca-Cola Company

Venue: Hall "The Hermitage"

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12.20 – 13.50

Pre-defense of the projects

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14.00 – 14.50

LUNCH

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15.00 – 19.50

Pre-defense of the projects

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20.00 – 20.50

DINNER

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21.00 – 22.00

Pre-defense of the projects

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22.00 – 00.00

Disco

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Day 8 // 24 July, Tuesday. SUMMARY
Time

Event

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07.15 – 07.40

Morning Exercises "The Coca-Cola Company"

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08.00 – 08.50

BREAKFAST

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09.00 – 13.50

Defense of the projects

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14.00 – 14.50

LUNCH

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15.00 – 16.30

Future. Economics and Technology

Kirill Ignatyev

Chairman of the Board of Directors, “Russian Investments” Group

Venue: Hall "The Hermitage"

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16.40 – 18.10

Olga Gavrilina

Olga Gavrilina

Head of International Affairs, Institute of Industry Management, RANEPA; Member of Russian Marketers Guild

Venue: Hall "The Hermitage"

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20.00 – 20.50

DINNER

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21.00 – 23.00

Talent Show

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Day 9 // 25 July, Wednesday. TIME TO SAY GOODBYE
Time

Event

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07.15 – 07.40

Morning Exercises Coca-Cola

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08.00 – 08.50

BREAKFAST

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10.00 – 11.30

Alexey Malinovsky

Alexey Malinovsky

Head, MasterCard Russia, Kazakhstan, Belarus and Armenia

Venue: Hall "The Hermitage"

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11.40 – 12.50

Sam Potolicchio

Sam Potolicchio

Professor, RANEPA; Founder and President, Preparing Global Leaders Foundation

Venue: Hall "The Hermitage"

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13.00 – 14.00

Tutors’ Follow up

Venue: Hall "The Hermitage"

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14.00 – 14.50

LUNCH

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15.00 – 16.30

Project work

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16.30 – 18.00

Photo Session

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18.00 – 18.50

DINNER

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19.00 – 00.00

Closing Ceremony

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Day 10 // 26 July, Thursday. FAREWELL
Time

Event

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08.00 – 08.50

BREAKFAST

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TBC

Departure

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With the support of:

General partner:

Coca-Cola

Media partners:

TASS

Strategic Media Partner

Interfax

Campus Media Partner

Parlamentskaya Gazeta

Campus Newspaper

Polit.ru

General Information Partner

Gazeta.RU

Campus Internet Media

Realnoe Vremya

General Regional Media Partner

EXPERT Tatarstan

Information Partner of The Republic of Tatarstan

ГТРК Татарстан

Campus TV channel

  • RBC Tatarstan
  • TatCenter.ru
  • Kazanskie Vedomosti
  • Tatar-inform
  • Strategy Journal
  • KazanFirst
  • Проказа