From storytelling to innovation (VIDEO)
The International Summer Campus of the Presidential Academy has hosted a lecture by Oana Contoman, a teacher and founder of the Must Travel agency, From Storytelling to Innovation: Relationships and Correlations.
According to Oana Contoman, storytelling is a way to present a product for sale. You need to present your business in such a way as to create a relationship with the client. You need to inspire confidence in people. The speaker advised the participants to try and promote their idea even if it seems ridiculous. It is also important to answer a series of questions: How can you help people? Who is your audience?
As the speaker noted, first of all one needs to collect enough information to have a good understanding of the chosen area. The next step is to create a concept choosing several most significant aspects. Then the information needs to be disseminated in the media and on social media. According to Oana Contoman, most of the potential customers are there.
The participants said the session was useful and meaningful, and they were able to pick up a lot of practical tips to use while working on their projects.
The International Summer Campus of the Russian Presidential Academy of National Economy and Public Administration (RANEPA) is a unique annual educational project for best students of Russian and foreign universities. The Campus curriculum comprises lectures and interactive sessions with leading Russian and foreign academics, government employees and world-class business executives. RANEPA Rector Vladimir Mau, leading Russian and foreign experts, Russian and foreign business leaders, high-ranking officials and civil servants will traditionally speak at the Summer Campus.
The organizers of RANEPA Summer Campus include RANEPA, the Republic of Tatarstan, and the Association of Innovative Regions of Russia.
General partner: The Сoca-Cola Company; Partner: ACIG Group of Companies.
Official information partner: TASS. Campus news agency: Interfax. Strategic partner: RIA Federalpress. Main information partner: Polit.Ru. Campus magazine: Profile. Campus internet media: Invest Foresight. Leading information partner: RNS. Main regional information partner: Realnoye Vremya online newspaper. Campus TV: Tatarstan State TV and Radio Company. Information partners: Parlamentskaya gazeta, Komsomolskaya Pravda Kazan newspaper, Strategia magazine, TatCenter.ru, Efir 24, InKazan, KazanFirst, and Public Administration journal.