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Roman Skorokhod on startup marketing without a budget

17.07.2017 17:29

Skorpa Media Creative Agency CEO Roman Skorokhod delivered a lecture to RANEPA Summer Campus participants. He told students what digital tools are useful in effective startup marketing, and also recommended some resources for self-education.

Roman told about brand management, unique selling proposition, minimum viable product (MVP), and digital promotion. At the end of his lecture Roman advised start-up entrepreneurs to create useful information content and put an emphasis on a video format which is popular on the Internet. He also recommended pool of useful public resources which help not only to master web promotion, but also to self-educate. In Roman’s opinion, it is part and parcel of any successful startupper's life.


The Campus will be held in Innopolis, next to Kazan. The organizers of the Summer Campus of the Presidential Academy are the Russian Presidential Academy of National Economy and Public Administration, the Government of the Republic of Tatarstan, the Association of Innovative Regions of Russia, with the support of the Group of Companies ACIG.

General information partner: Forbes. Strategic information partner: TASS. Main information partners: Lenta.Ru. Leading information partner – Polit.ru. Chief regional information partner: Realnoe Vremya (Real Time). Regional information partner: Business Internet portal TatCenter.ru. Information partner in the Republic of Tatarstan – News Agency “Tatar-inform”. Information partners of the Campus: STRBC Tatarstan, Rossiyskaya Gazeta, Radio Svoboda, Expert Tatarstan, magazine Strategy, information and analytical portal Polit.ru, KAZANFIRST and RosBusinessConsulting Tatarstan (RBC Tatarstan).

With the support of:

General partner:

Coca-Cola

Partner:

Johnson & Johnson

Media partners:

Forbes

General Media Partner

TASS

Strategic Media Partner

Lenta.Ru

Main Information Partner

Gazeta.RU

Campus Internet Media

Polit.ru

Parlamentskaya Gazeta

Campus Newspaper

Realnoe Vremya

Main Regional Media Partner

TatCenter.ru

Regional Media Partner

Tatar-inform

  • RBC Tatarstan
  • ГТРК Татарстан
  • Rossiyskaya Gazeta
  • Radio Liberty
  • EXPERT Tatarstan
  • Strategy Journal
  • Polit.ru
  • KazanFirst