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Bjorn Stenvers gives value guideposts for the 21st century

26.07.2016 17:31

Bjorn Stenvers, the director for marketing the Amsterdam History Museum and the Geelvinck-Hinlopen Museum, told Summer Campus participants about progress of value guideposts for this century. The ideas evoked a lively response from the students, the professionals of the future.

RANEPA’s Summer Campus youth forum is aimed creating a new generation of intellectuals and leaders with forward thinking. The main theme of the project is “Ideas. Values. Knowledge.” Attending classes with the world’s best professors, the participants re-evaluated their priorities in life and thought about the sources of values. Bjorn Stenvers during his lecture touched upon such issues and shared ideas about the correct motivation in a profession.

During the lecture the expert spoke about his own professional path. He said that earlier he worked in the commercial sector. “I was forced to leave the business sector, because my goal was to help people,” the expert said. Working with libraries, museums and promoting cities, Mr. Stenvers achieved great success. He managed to completely change the relationship between Amsterdam’s residents and libraries and make those libraries more popular. Then he did similar work with museums. Bjorn Stenvers called attention to the significance of human capital and team work, emphasizing that: “Earlier I only earned money for myself, and now I can make others happy.”

During the lecture the issue of increasing the attractiveness of cities was considered separately. “Overpopulation, an increase in tourist flows and museum visitors, this is what awaits cities. Namely therefore timely changes are so important,” the speaker said. Cities should be hospitable in all senses, and museums are an important element of city branding. “I am implementing the ideas and valuing human capital. When we work together, then an excellent result is found,” Bjorn Stenvers said. The audience gave the expert a standing ovation.

The organizers of RANEPA’s Summer Campus are RANEPA, the government of the Republic of Tatarstan with the support of ACIG Group of Companies.

The website of RANEPA’s Summer Campus:

Media Accreditation: Dmitry Sokolov, RANEPA press secretary (tel. +7 903 788 38 02)

The Summer Campus’s general partner is Coca-Cola. The strategic partner is Johnson & Johnson. Partners are AIRR, Tatneft and ACIG Group of Companies.

The strategic information partner is TASS. The main information partner is The campus’s information agency is Interfax. The campus’s internet media is Gazeta.Ru. The campus’s journal is Forbes. The newspaper of the campus is Parlamentskaya Gazeta. The main regional information partner is Realnoye Vremya. The regional information partner is Tatar-Inform information agency. The information partner for the Republic of Tatarstan is Expert Tatarstan.

Campus partners are RBC Tatarstan, Russian News Service (Russkaya Sluzhba Novostei), Rossiyskaya Gazeta,, Tatarstan State TV and Radio Company, the weekly newspaper Komsomolskaya Pravda, Radio Svoboda, Kazan TV and Radio Company,, Kazanskie Vedomosti and the Strategia journal.


With the support of:

General partner:



Johnson & Johnson

Media partners:


General Media Partner


Strategic Media Partner


Main Information Partner


Campus Internet Media

Parlamentskaya Gazeta

Campus Newspaper

Realnoe Vremya

Main Regional Media Partner

Regional Media Partner


  • RBC Tatarstan
  • ГТРК Татарстан
  • Rossiyskaya Gazeta
  • Radio Liberty
  • EXPERT Tatarstan
  • Strategy Journal
  • KazanFirst