Republic of Tatarstan

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30.07.2013 13:39


The final day of the Summer Campus was opened by the Projects Finals moderated by Dmitry Kaisin, Director of the Krasnogorsk Branch of the RANEPA and Vyacheslav Shoptenko, Director of the Institute of Organizational Development and Strategic Initiatives of the RANEPA. The Forum participants presented group projects in the sphere of social sphere development, youth policy organization, innovative business ideas.

The members of the expert commission were Ivan Fedotov, Vice-Rector of Russian Presidential Academy of National Economy and Public Administration, Gor Nakhapetyan, Vice President of OJSC Sberbank, Evgeny Kuznetsov, Director of the Department for Promotion of Innovations and Social Programsof OJSC RVC, Viktor Tolmachev, Chairman of the Supervisory Board of the ACIG Group of Companies, Alexander Plakida, Member of the Board of the ACIG Group of Companies, Ekaterina Sokolova, Head of Section of the Government Department for Establishment of the Open Government System and Roman Pyrma, Advisor to the Head of the Federal Agency for Youth Affairs.

The Projects Fair consisted of two stages. Within the framework of the first block, social and state projects were presented. The second section was dedicated to the information technologies and development of new communicative formats for solution of business tasks.

The project "Clean Beach" was the first to be submitted to approval of the expert commission. This project envisaged solving two problems at once: creating a worthy rest place for the citizens and employment of the hearing-impaired people of the Republic of Tatarstan. The participants presented the statistics showing that only 3289 persons hard of hearing are employed while 1811 people do not have a job. Apart from that, the students made a survey of the city residents and found out that the people are ready to pay from 60 to 100 rubles for spending their time at the clean beach. In their presentation, the participants presented a detailed work plan – from specific work positions for people with impaired hearing and resources required at the initial stage to the preparation terms and implementation of pilot projects at the Lokomotiv beach in Kazan.

The experts, in their turn, noted that the project suffers from a number of faults: opinion of hearing-impaired people on the suggested items has not been taken into account. The participants were also advised to dedicate more time to thinking through the branding of the beach and target directions of the project. Viktor Tolmachev remarked, "If you start out from the fact that you do business, than the logic of the idea is clear – you save on taxes. But if you say you are interested in involvement and rendering aid to the people, then you should think more what suits them better, what is more interesting to them. The project idea is sensible and socially useful."

The second project was dedicated to the organization of the social adaptation agency and employment of former convicts of any age which asked for help within five years following their release. The participants said that the key tasks of this agency would be psychological help and professional orientation. The students propose to establish cooperation with potential employers, conduct training of the business fundamentals and conclude partnership agreements with the universities within the framework of which, the students will undergo internship providing legal and psychological help to former convicts. The implementation of the project will be divided into several stages: getting a grant, organizational preparation (lease of the premises, solution of local tasks), conducting HR campaign and launch of the website, communication with state and private companies on cooperation and sponsorship, work with the agency’s clients (former convicts). The project’s authors remarked that implementation of this project will accelerate the small business development, reduce the number of repeated commissions and solve a number of other social problems.

Gor Nakhapetyan advised the participants to concentrate on the analysis of the professions which are more often chosen by former convicts and to take into account changes in the legislation when developing the project. In particular, he meant amnesty of those sentenced for economic crimes. Evgeny Kuznetsov remarked that creation of a focused HR-agency does not facilitate solution of the problem. He recommended the students to conduct sociological research of this sphere at the primary stage, and further PR- and HR-promotion of its results. The expert stressed that it will enhance the increase of loyal employees and will be useful for the development of new drafts and resolutions by the authorities.

The third presentation was dedicated to the adaptation of orphanages’ alumni of 16-18 years old. The project developers remarked that every year, about 16 orphaned children leave orphanages and only 10% accomplish well-being. The program is aimed at solving a number of problems: lack of everyday skills, financial and legal illiteracy, socialization and professional orientation. The participants presented a pilot project which is supposed to be implemented in two orphanages of Saint Petersburg within seven months. The program envisages active support of field-oriented authorities, voluntary organizations, charity organizations, political parties and major companies.

Following the results of the presentation, Ivan Fedotov remarked that work on the children’s adaptation should be started earlier orienting them of further education. "It is much more important to persuade these children that they can help themselves," the expert stressed. Gor Nakhapetyan advised the experts to gain personal experience of communication with orphaned children and to take into account the experience of introduction of the program Big Brothers Big Sisters of Russia. "You achieve your goal if in five years, both the person and his milieu forget that he has ever been in the orphanage," Alexander Plakida commented the project. He also recommended the authors to examine the fragment of business orientation and to view the successful graduates of orphanages as potential employees.

The last project within the framework of the first theme-based block was dedicated to the professional orientation of schoolchildren using virtual simulator "Transformer". The students remarked that tests don’t give exact results and organizing excursions to the industrial objects is connected with increased risk and big expenses. In the workplace simulator, the pupils will be given an opportunity to get acquainted with particulars of a large number of professions. Implementation of the project "Transformer" will attract the pupils to the professions which are in high demand but suffer from a lack of human resources and to enhance the personnel policy of the Republic of Tatarstan.

Ivan Fedotov said that testing is a proven and effective method, and the concept of the proposed program takes from the person an opportunity to radically change the sphere of work. Viktor Tolmachev supported the authors of the project. He stressed that the real game-simulation of working processes allows to only understand the student's predisposition to a particular profession, but also to develop the real skills during the game process.

The second theme-based block was opened with the project oriented on creating a system of inter-regional youth mobility. It envisages development of a specialized website in three areas: education, employment and tourism. A pilot project is planned to be launched on the base of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation and its branches. Analyzing the relevance of the presented development, Gor Nakhapetyan advised the project authors to study the experience gained in this field. In turn, Evgeny Kuznetsov outlined the importance of identifying the maximum number of difficult issues at the idea stage. "Every time a business model is formed, it is necessary to plan the stage of detailed analysis of the potential barriers," the expert noted.

The next project submitted to the expert jurors was called "Healthy Life". It is a game mobile application aimed at popularizing the healthy way of life and increasing the people’s responsibility for their health and physical development. This development aggregates applications for the calculation of calories, water balance, level of physical activity, and also forms a virtual prototype of the person followed by an evaluation of its achievements. Commenting on the prospects of the project, Evgeny Kuznetsov said, "This is an absolute mainstream. But hurry up, many research centres are already thinking about such initiatives. It is necessary to figure out how quickly to absorb and aggregate the emerging trends in the sector. And keep in mind that the project is located at the junction of IT-sphere competences and medical field." Victor Tolmachev outlined the importance of attracting the interest of the mass audience to the use of this program, as it helps to visualize your own achievements and stimulates going forward. Evaluating the viability of the project, Gor Nakhapetyan, emphasized the relevance of the raised topic of early diagnosis, and at the same time, he also stressed the importance of a more thorough study of the calculations within the framework of the business plan.

Mobile application format has been selected as a basis for another project of the participants. The students have developed a Find-a-Guide program, designed to looking for a guide all over the world. This business model has a broad coverage of the tourist services market and contains comprehensive information on tourist attractions and tours worldwide. To a large extent, the application is oriented on individual tourists who prefer to choose their own routes and guides. "This is one of the most competitive markets in the country. It is necessary to create a high-quality prototype with good usability quickly," Evgeny Kuznetsov advised. The experts also focused on more detailed and careful segmentation of the resources that underlie the development, establishment of a relevant database of guides, tighter focus during implementation of the project and the calculation of financial costs.

The Projects Fair was completed with presentation of a business plan for the organization of a restaurant serving traditional Russian cuisine with an innovative service component "Magic Tablecloth". The project team has monitored the distribution channels, the key players of the segment, SWOT-analysis for the most effective development of future food establishments. According to the authors’ ideas, introduction of innovation, which includes rejection of the traditional waiter’s services and transition to the technological maintenance, will significantly save time, solve the problem of poor quality of services and promotes Russian cuisine with further project replicability. Gor Nakhapetyan drew attention to a number of shortcomings inherent in the process economy and advised to study the experience of other countries in conducting restaurant business, to focus on the main components of a good institution, such as specifics and quality of the dishes served. Ivan Fedotov, supporting this thesis, emphasized that the uniqueness of the business project is not always to be looked for in the technological sphere.

Summing up the results of the project activities of the Summer Campus of the Presidential Academy participants, Vyacheslav Shoptenko remarked that many of the presented ideas can be implemented on the basis of all expert commentaries and said that the authors of the best ones will be awarded at the closing ceremony in the evening.


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