Group Director, Digital Communications & Social Media The Coca-Cola Company
Ashley Brown leads digital communications and social media for The Coca-Cola Company. In this role, he leads the development and execution of the Company’s digital strategy, expands its ability to amplify the Coca-Cola story online, and guides the development of digital and social media policies and training. He also works across the Coca-Cola system to equip employees to be effective brand ambassadors, and advises our customers and partners on their digital and social media efforts.
While at Coke, Ashley launched the online magazine Coca-Cola Journey, created its first corporate news blog, Coca-Cola Unbottled, grew Coke's corporate social channels more than 100% year over year, developed a social media training program for all employees, and created an intensive two-day social media bootcamp for marketers and public relations staff. In 2013, he was named an Advertising Age “40 Under 40”.
Prior to joining Coca-Cola, Ashley led international public relations, consumer campaigns, and issues management for Microsoft’s Windows group. While working on the agency side, he managed media relations for Gilead Sciences, The Bill & Melinda Gates Foundation, and the World Health Organization.
Ashley holds an M.A. in International Relations from Boston University, and is a member of the Alumni Board of The Walker School, the Board of Directors of LINGOS, an international non-governmental organization, and a lover of cars, urban design, public transit, and electronic music.